It seems like you can’t go out to a restaurant now without finding a deal.
KFC fill-up box. McDonald’s dollar menu. Subway five-dollar foot-long. Quizno’s has three seperate deals, $5, $4 and $3. Value has never tasted so good, or been so readily available.
But here is my question. What happens when the economy snaps back? McDonalds started the dollar menu back when their sales were struggling. But, it’s still around, even now that the Golden Arches is handling its business and has tremendous growth again (which is probably primarily fueled by the dollar menu???)
The entire economic recession could be a bonus for consumers. Restaurants are going to have a difficult time coming back from the deals. How can you stop offering $5 sandwiches? How can you end the $5 fill-up box? It’s going to be something customers are used to.
Let’s take an informal poll: What do you think? Do you think restaurants will find a way to raise their prices back, or are the deals here to stay? Your thoughts in the comments please.