Skip to content

Who Are We???

So that we’re clear, 4W and its writers are not representatives of any of the products or companies mentioned on this page. We are unpaid (by anyone) and merely expressing our ideas.


Todd Liss is a 23 year old marketer and student.  He graduated from San Diego State University with a degree in Marketing with a specialization in Integrated Marketing Communications.  He currently is a marketing associate for The San Diego News Network ( and a MBA student with an emphasis on Marketing.

At The San Diego News Network (SDNN) his main responsibilities include online/viral marketing, community events, branding and being the liaison for their numerous media partners.  He is also the author of SDNN’s official Twitter, follow it at (@SDNewsNetwork).

Todd, when not working tirelessly as the fearless leader of 4W&Y, is planning for the coming revolution – the potential that IMC can add to social networking is limitless.  The truly successful companies in the future will be able to integrate/leverage their brands, communications and social networking seamlessly together.   His goal and passion is to put himself right in the middle of this revolution and become a leader in integrated new media marketing.

Follow Todd on Twitter:


Devin graduated from San Diego State University with a degree in Marketing and a minor in History, and plans to attend a FEMBA program while working at his current job beginning in 2010-11.

His writing career began at San Diego State, where he spent four years with the Daily Aztec, finishing his career as  Editorial Adviser for the San Diego State Newspaper, and has contributed articles to The San Diego Union Tribune, The North County Times and Rivals.Com.

Follow Devin on Twitter at!

Guest Author Policy:

If you would like to submit something to whowhatwherewheny, contact Todd or Devin on Twitter. We ask for at least 200 words, and an original idea. We’d love to work with you.

One Comment leave one →
  1. July 14, 2009 1:32 pm

    Hi Todd,

    This is all very interesting and something I’m looking into for my non-profit. I’d love to talk to you about what you do before you head south again. So let me know if you have any time this week.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: