Is Kim Kardashian really worth $10,000 per Tweet?
$10,000 is A LOT of money, but from a marketing standpoint is it worth it?
I think it could be.
Kim Kardashian is a part of the Ad.ly network which pays Twitter users to name drop products. Kim is the highest paid Twitterer at just under $10,000 per mention. Another important thing to note is that Ad.ly says they limit their “publishers” to one Tweet a day.
So should a marketer pay someone like Kim Kardashian $10,000 for a Tweet about their product?
Well, if you’re a big company with a massive budget, why not? Kim Kardashian has 2.7 million Twitter followers. 2.7 million people is a huge potential reach when sending one Tweet. The Re-Tweet potential of 2.7 million people is also extremely high. The Tweet could spread in the classic “virus” model and soon millions could be exposed to the message.
Another advantage to Twitter links is the direct linkability. If a Tweet contains a twitter profile (for example @ToddLiss) and a url (whowhatwherewheny.wordpress.com) those can be easily tracked and measured in real time. It is harder to measure multiple medium campaigns (a tv spot driving consumers to a web site) because of the different mediums and delayed effects. The Twitter link is easily tracked instantly and is a major advantage.
Viral success is all about finding “hubs” or “influentials” to help spread information. Instead of working countless hours to reach one, why not just throw down some money and have all the work done for you? Not a bad idea.
So what do you all think, is Kim Kardashian worth $10,000 per Tweet? If you’re Coke, do you pay that? What about if you’re a LA boutique?
Oh yea, in case you were wondering, I’d be happy to send out a Tweet or two for $10,000 – just let me know.
Follow Todd on Twitter: http://www.twitter.com/toddliss