Does Gen Y Care about Super Bowl Ads?

I wrote a piece for The Next Great Generation on whether Gen Y even cares about Super Bowl commercials.  Some say that “defining” campaigns for Gen Y come in other non-traditional forms.  I say that nothing can compare to a good Super Bowl spot.  What do you think?  Have Super Bowl commercials lost some of their appeal?  Are they worth the $2.7 million dollars that advertisers paid this year?  Read the article and let me know.

Do Super Bowl Commercials Matter to Gen Y?

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