Does Gen Y Care about Super Bowl Ads?
I wrote a piece for The Next Great Generation on whether Gen Y even cares about Super Bowl commercials. Some say that “defining” campaigns for Gen Y come in other non-traditional forms. I say that nothing can compare to a good Super Bowl spot. What do you think? Have Super Bowl commercials lost some of their appeal? Are they worth the $2.7 million dollars that advertisers paid this year? Read the article and let me know.
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