Hot Girls and Marketing: Now with 101% More Video (Courtesy of Reebok)
So we’ve touched on the old phrase “Sex Sells” a few times here on wwwwY. A company who you wouldn’t think of as sexy employed this technique in a new commercial this weekend. Reebok came out with a new commercial for their new Easy Tone Shoes. These shoes are supposed to tone your lower body more than regular shoes. They employed a attractive, in-shape, young female with some “interpretive” camerawork to get their message across.
Now this commercial doesn’t garner a full mY Ad Report Card but lets point out something after watching this. Who is this commercial targeting? By targeting, I mean; who can’t take their eyes off the TV and are drooling for 30 seconds straight while watching this commercial?
But, what is the commercial selling
A: Women’s shoes
Any interesting messaging strategy used by Reebok. There are 3 ways how you could rationalize this strategy:
- They made it for men to buy the shoes for the women in their lives
- They made it for women in an “aspirational” tone
- They just wanted to raise general awareness and decided pushing the envelope to start discussion.
Not quite sure which one they actually used, but my guess it’s a combo of lots of #3 and a little of #1. They probably hope that the waves that the commercial will make will boost sales (plus if they used #2, Reebook would probably be burned to the ground).
Post in the comments what you thought of the commerical, and what you think their strategy was.
Excuse me when I go buy some shoes.