Did Twitter Boost Inglourious Opening?
Who saw Inglourious Basterds this weekend besides myself? Well, in case you haven’t I strongly recommend you go see it. It was the best movie I have seen so far this year. Mashable had a very interesting post about the success of the movie: Read it here
What the people at Mashable believe is that positive Tweets about the movie lead to an increased sales at the box office opening weekend. They found that after crawling all the Tweets about the movie, a whopping 78% of them were positive. Some believe that this high level of positive Tweets helped send more people to their local cinemas this weekend.
This is not the first time that Twitter may have influenced movie sales. A Twitter backlash on the second day of Bruno is said to have hurt the movies revenue substantially (see previous wwwwY post). This current example would be an example of Twitter helping a movie at the box office.
This real world example shows the two main strengths of Twitter. First, obviously Twitter can drive purchase. Twitter helps you expand your network, and when you see people raving about a movie, you are more likely to go based on the personal recommendation. I myself saw a Tweeted personal recommendation for the Inglourious Basterds weeks ago from a very funny individual, Sara Silverman. Her strongly positive Tweet helped put the movie on my radar.
The second benefit for a company to use Twitter is the ability to monitor perceptions. Not only did the Tweets drive people to see the movie, but Twitter gave the movie studios a real time look at opinions of the movie. This is very beneficial for a company which provides a tangible product or service. Real time feedback on every aspect of your product is invaluable. You can look for potential fires and put them out before the become damaging blazes.
So please use this current real world example as a case study in why you should use Twitter for business. In can boost your sales, let you monitor your: product feedback and brand image…
oh… and recommend a great movie.
Go see Inglourious…
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