We want to announce the location of the new and improved whowhatwherewhenY. Head over to the new site at whowhatwherewheny.com and make sure you book-mark it for the latest content from your fav Gen Yer’s at wwwwY! Let us tell you when new posts are up by subscribing to our RSS feed. Thanks for reading and we hope you all will love the new site!
So exciting news everyone! All you regular readers might already know that wwwwY is in the process of a move. We’re moving to our own hosted site on our own URL. wwwwY was becoming big enough where it needed more functionality. The move will really make wwwwY that much more enjoyable for you all.
We want input from you, our readers; what do you want from the new site? Would you want more multimedia? A discussion board? More aggregated content? Maybe you all want something that we haven’t thought of.
In the comments section go crazy, what do you want on the new site? We’re hoping to be up and running by next week. Looking forward to your suggestions!
So I got back from the Online Marketing Summit the past few days and it was a great experience. I learned so much, had so many great conversations and met so many great people. I can’t wait to tell you all about it, but I am going to try and FINALLY move my site over onto it’s own URL. The goal is to get it up this next coming week so stay tuned for updates when wwwwY is going live again. Thanks for reading everyone
Apple has been all about one thing in recent years: creation. Before Apple gained its massive popularity and Digital Royalty status, all we heard was how superior Macs were for graphics and video. Industry designers had been using them for years because of their high production value. From the beginning Apple users included the “influentials”.
Then the prosumers followed. The prosumers, who usually aren’t far behind the creators, followed them to Apple and their products. Apple was keen to the fact that many people like to both produce content and consumer content frequently. Apple did a great job of making their products attractive to these multi-users. With the iPhone and Macbooks selling at a rapid pace it was time for Apple to make their next move.
When Apple became popular among the masses, they took the creation aspect and made it available to all. Garage band, Front Row, iPhoto, Photo booth and iMovie all came standard on Macs, and all were extremely powerful but intuitive creation tools. This was a very successful way to move down the content hierarchy, and make people feel that they were advancing up it. They made all their users into creators. They became instantly successful; who doesn’t want to be a creator?
With the iPhone and Macbooks selling at a rapid pace it was time for Apple to make their next move. Enter the iPad.
The iPad is the next addition to the Mac family, but this time directed toward the content consumer. Apple, has already targeted the creators, and prosumers, and now is going after the consumers. This is the next category in Apple’s trickle down strategy.
The iPad is an e-reader, music player, movie watcher, internet surfer, calendar viewer and pretty much presents any sort of information you could want to digest. People assume that the iPad will be for the tech heavy. With the relatively low price tag, simple operation and consuming focus, the target market is not the tech savvy. It is those who consume media and information.
Everyone also needs to realize that Apple’s goal isn’t to take over the world with iPads. They will be happy if they do; but that isn’t their main goal. They want the relatively low risk iPads to create more business for their computer and mobile divisions. Non-Apple users will be much more likely to purchase the iPad because of its smaller perceived risk compared to their computers and iPhone. But, Apple hopes that once users are wooed with the iPad that they will move up the product hierarchy and buy a Macbook or an iPhone. It’s all about converting non-users.
Apple is systematically targeting the different technology users out there and the iPad is just their next step to target another technology segment. Barring a disaster with the iPad, it will be interesting to see in the long run how Apple will continue this strategy and what new products they will make, and who they will target next.
Follow Todd on Twitter: http://www.twitter.com/toddliss
Hey everyone, just wanted to shoot you all a heads up. Sorry I haven’t updated the blog much in the past couple of weeks. There was some health issues going on to those close to me and I have been preoccupied in other areas. I hope next week I will be able to get back into writing regularly because I do miss you all.
You should head over to The Next Great Generation and check out the great content everyone has put out this week. This week was deemed “sex week” and all the posts have been about different “sex” topics from a Gen Y perspective. They’ve covered everything from sex in advertising to personal relationships and everything in-between. Check it out and let everyone know what you think of their work.
Have a great weekend
See you all next week,
So exciting news. Last week I wrote an article for The Next Great Generation about wether Super Bowl commercials even mattered to Gen Y anymore, or if some new medium had taken the coveted spot (read the spot here)
Well today I had my first published article for a news website. I wrote an article for the San Diego News Network today about the best and worst commercials of this years Super Bowl. I would love if all you loyal wwwwY readers would head over to the article, read it and comment on it. What were your favorite commercials of the big game? Which fell short for you?
Follow Todd on Twitter: http://www.Twitter.com/toddliss
I wrote a piece for The Next Great Generation on whether Gen Y even cares about Super Bowl commercials. Some say that “defining” campaigns for Gen Y come in other non-traditional forms. I say that nothing can compare to a good Super Bowl spot. What do you think? Have Super Bowl commercials lost some of their appeal? Are they worth the $2.7 million dollars that advertisers paid this year? Read the article and let me know.
Follow Todd on Twitter: http://www.twitter.com/toddliss